Building websites for over a decade
I built my first website in 2013, with plain HTML and CSS. Design came soon after, and by 2017 I was offering my design services online. My interests began for web design and development grew. I learned about template languages like Twig and Handlebars, then moved on to React.
Over the years, I've watched the industry change around me: page builders, then headless CMSs, and now AI that writes the whole thing for you. Every step solved something and broke something else. Page builders made sites easy to build and slow to load. Headless CMSs made content clean and sites hard to set up. AI builders made sites instant, and then handed people a codebase they couldn't edit.
Fragmentor is my attempt to keep the good parts of each step.
Version 1
Fragmentor began with a narrow problem. I was selling Tebex themes on BuiltByBit, and I kept seeing the same thing: creators wanted stores that looked like their brand, and the only way to get one was to write a template from scratch in Twig, with little documentation to lean on.
So in the summer of 2023 I built a way to put a store together from ready-made components instead. I called them fragments, and the name stuck. Fragmentor v1 launched in September 2023. It allowed you to choose from a fixed set of variants for each fragment: the main layout had 6 different versions, the navigation had 3 different variants, and so on. Styling was just as easy: pick your colors and fonts and the whole store followed. When you were happy, you downloaded a finished Tebex template to upload to your store.
It worked, but the freedom was limited. You could only combine what was there, and everything was still bound by Tebex's template engine. Every store needed Tebex Plus, and every change meant downloading and uploading the files again. It was bare bones, but people liked it.
Version 2
In 2023 Tebex released its Headless API, and custom stores no longer had to live inside Tebex's template engine. Fragmentor v2, launched in September 2024, was rebuilt around it. Instead of downloading files, you connected your Tebex account, built your store in a drag-and-drop editor, and published it in one click on your own domain or a free Fragmentor subdomain. Products and categories synced straight from Tebex, and Tebex Plus was no longer required.
It was simple: drag and drop, a few input fields and toggles, and you didn't need to understand the editor to get something done. To this day it's the most loved version of Fragmentor.
Version 3
Fragmentor v3 launched in October 2025 with a new editor. You could edit fragments directly in the preview, style the whole site with a new theme system, start from templates, and add plugins like Discord and Tidio. Later updates brought AI generation, image uploads and an AI assistant.
Across all versions, more than 15,000 people have built over 15,000 projects with Fragmentor, and their sites get more than 1 million visits a month.
Version 3 was the most flexible version I had ever built. But it also taught me something uncomfortable. Every update made the interface a little more complicated. Some customers got lost along the way.
What I learned
Four lessons shaped what came next.
- Simple beats powerful. Version 2 did less than version 3, and people loved it more. Most people didn't want to build a site from scratch. They wanted to start from something good and edit the small things.
- Fast and static wins, every time. SEO is one of the biggest reasons people moved from regular Tebex templates to Fragmentor; it's what I've always prioritized.
- Content and design belong apart. Earlier versions had no CMS, there was no separation between content and representation, and that made editing tedious.
- The people who edit aren't the people who build. Developers need complete control, while editors need a visual interface they can't break.
Version 4
Fragmentor v4 is everything I learned along the way, rebuilt from scratch, and back to what made version 2 work: simplicity comes first. It's an interface on top of your website code, not some proprietary data structures. The result is a system that's simple and elegant, and it covers everything a website needs.
It's the tool I wanted for my own client work, and I think a lot of other people want it too. These have been the best three years I've spent on any project. I'm in awe as to how far Fragmentor has come.
A tribute to my customers
Fragmentor continues to exist today because of the wonderful Tebex creators who believed in the project from the start. Many of them have been with me since version 1, and I owe them a lot. To ensure nobody feels left behind, I will continue to support the older versions of Fragmentor for those who need it.
Timeline
A brief overview of my journey.
- 2013: I build my first website.
- 2020: I start making website templates.
- 2023: Release of Fragmentor v1.
- 2024: Release of Fragmentor v2.
- 2025: Release of Fragmentor v3. I go full time on Fragmentor.
- 2026: Release of Fragmentor v4.
Questions, feedback or just want to talk websites? Reach out at [email protected] or join Discord.