The findings in this article are based on the experience I gathered creating Tebex stores over the last 6 years and talking to hundreds of store owners. While there is no one-size-fits-all, there are a couple of best practices I recommend to all Fragmentor customers. Let's go over the most important elements of a good landing page!

Navigation

It should be easy for visitors to navigate across multi-page websites. Most navigation sections look very similar and only differ in styles. I recommend keeping things basic and don't get too creative here. Stick to what has been working for years, since that's what most users are familiar with.

Header

The header is the most important part of your home page. This section is going to be the first (and sometimes last) thing visitors will see when they land on your site. In fact, only a very tiny percentage of visitors scroll past this section! Make it impressive.

Header sections typically contain a bold headline, a small paragraph underneath it, and a call-to-action. This section is also the ideal place to show off some social proof (e.g. average rating across all of your Tebex products). You want visitors to know what your store is about, and give them the impression they have arrived in the right place.

Partners or Customers

As pointed out in my product page guide, without trust there can be no sale. If you want visitors to take your store seriously, you have to show them you are trustworthy. A popular way to do so, is by showing what customers or partners have trusted you in the past. This creates a chain of trust: "If someone I trust has trusted you, then I can trust you as well."

SEO Hint — Link to your customer or partner when possible, and ask them for a mention in return. This will strengthen your backlink profile and make you rank higher on Google.

Benefits

This is the place where you are going to highlight what sets apart your Tebex store from all other stores. Do not use a wall of text to get your point across. Instead, group your features into different "cards". Each card would have a short title (e.g. Instant Delivery), a description (e.g. We deliver our products as soon as the payment is confirmed) and an icon to represent this feature (e.g. Delivery Truck).

The key here is to make your benefits stand out across all others and make them easily digestible. Assume the potential customer only has 5 seconds to look at your benefits section. What should they remember?

Featured Products

Your landing page is the ideal place to tease potential customers with your very best products. Having those products listed on the home page does a couple of great things.

1. Reduce the number of steps a visitors has to go through to purchase one of your best-seller.
2. People searching for your product will see your home page in Google search results.
3. People may not know your brand, but recognize some of your products leading to instant trust building.

Plenty of reasons to add this section!

Testimonials

As I have discussed plenty of times throughout this article and other articles I have written. Trust is absolutely key to making a sale. Adding store-wide testimonials to your home page is a good way of showing potential customers that your products are loved by the community. Very few people purchase newly released products without knowing the creator is established.

Frequently Asked Questions

By the time the visitor reaches this part of your home page, you already want most objections and questions answered. However, specific questions that were not explicitly responded to can be put in this section. The goal is to take away as many of the visitor's doubts as possible! Do not be surpised if this is where you will have make the sale.

Furthermore, FAQ sections are becoming increasingly more important as they are an important source for search engines and AI models. Do you want your store reference by ChatGPT, Gemini or other models? Considering adding question/answer pairs to your landing page!

SEO Hint — Your question/response pairs may appear in Google search results if done well!

Call-To-Action

You want to end off strong. If the visitor has reach the end of your webpage, you have to remind them about why they were here in the first place. Visitors that get to the bottom of your webpage can be assumed very-likely-to-be-customers, so you cannot afford to lose them! Guide the visitor towards the desired action, without forcing him or her to scroll all the way back to the top.

Typically, call-to-action sections look very similar to the header section (because they serve the same goal), but are more condensed.

At the bottom of this blog post, you will find an example of my attempt to convince you to try out Fragmentor.

Footer

Any links you were unable to include in the navigation (because they were not as important), can be added to the footer. This is the place where people look for a Privacy Policy, Terms of Service, and other legal information about your business.

For the same reason you would add a "Call-To-Action" section, I recommend you repeat the links from the navigation so visitors do not have to scroll all the way to the top of your site. Some creators also like to repeat their store's logo, name, and brief description.